The UK beef industry is under increasing pressure due to economic and environmental challenges, including low farm incomes, high greenhouse gas emissions, and inconsistent meat quality. While beef farming plays a vital role in British agriculture, it remains a major emitter of GHGs—globally accounting for over 60% of livestock-related emissions. UK grazing livestock farms earn just £23,000 annually on average, compared to £230,000 in dairy, with profitability further hindered by yield-based grading systems and supermarket-driven margins. Animal welfare concerns are also rising, with calf mortality rates as high as 6%, equating to an estimated 70,000 deaths per year nationwide. The sector’s inefficiency is largely attributed to its inability to adopt precision farming, which has modernised dairy and poultry industries. Industry analysts, including McKinsey, emphasize the urgent need for advanced technologies to improve productivity, animal health, feed efficiency, and emission tracking across the UK beef supply chain.